Mumbai, Aug. 4 -- Lenskart, the country's largest eyewear retailer, is doubling down on physical stores in smaller cities and towns as it prepares for a public listing-betting on lower rents, untapped markets and early-mover advantage to offset rising lease liabilities and growing metro competition. Offline retail contributes around 75% to Lenskart's revenue and store distribution has shifted in favour of smaller markets. As of FY25, the firm had 698 stores in tier 2 cities and beyond, 469 in tier 1 cities, and 900 in metros-categories defined separately in its draft red herring prospectus. Metros include India's largest cities such as Delhi, Mumbai, and Bengaluru; tier 1 covers secondary but sizable cities including Jaipur, Lucknow and Ind...