India, July 29 -- It's a double celebration for Kriti Sanon this year. The actor recently turned 35 and her beauty brand Hyphen turned two. With that, the company has unveiled just how well they have been performing in the market. Tarun Sharma, co-founder and CEO, Hyphen, said that the brand generated Rs.400 crore in revenue in two years.

"Crossing ARR (Annual Recurring Revenue) of Rs.400 crore in gross revenue on the second birthday of HYPHEN and having a loyal customer base of 60% repeat consumers - it's been nothing short of incredible. From 1 million to 4 million consumers in just a year, across 19,000+ pin codes, this has been possible because we understood the consumer, created a category and chose the correct sales channel, alongs...