India, June 29 -- From 'chappal chor' to brand ambassador, of sorts, Italian luxury fashion house Prada has made a swift about-turn, expressing its willingness to discuss a revenue-sharing model for Kolhapuri chappals made by traditional Indian artisans and a symbol of Marathi pride. Local artisans are also demanding that Prada use the 'Kolhapuri' label when selling these chappals in the international market.

Prada's pivot comes after the international fashion brand showcased the classic T-strapped, flat and intricately braided chappal at the spring summer 2026 menswear collection at the Milan Fashion Week recently. This drew loud protests from local Kolhapuri artisans, who accused Prada of "cultural appropriation" for failing to give du...