India, March 5 -- Kim Kardashian has taken over Times Square in New York with her giant balloon showcasing her brand's new swimwear collection. However, the marketing strategy has drawn criticism from internet users.

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Recently, Skims installed a 60-foot balloon of Kim Kardashian wearing a blue bikini, lying on a platform with her face covered by her hands. Kardashian is wearing pieces from the upcoming swimwear collection-a triangle top and cheeky tanga bottoms in a shade called Tide. The bold marketing move comes ahead of the highly anticipated Skims Swim Shop launch, set to drop on 6 March.

However, this has irked internet users, who are calling ...