India, Aug. 1 -- Of course, Kim Kardashian would launch face shapewear. SKIMS, which has already dominated our lingerie drawers and redefined bodycon with nipple bras and viral body-hugging dresses, has now moved up - literally - to your face. And honestly? It was only a matter of time.

Introducing: the Seamless Sculpt Face Wrap, SKIMS' first official foray into the world of facial contouring tools. Billed as "a must-have addition to your nightly routine," this wrap is made from SKIMS' signature sculpting fabric and features collagen yarns (whatever that means, but it sounds expensive). Velcro closures let you strap in from the crown to the neck, holding your jaw, cheeks, and neck in place like your life depends on it.

Retailing at $48,...