LUCKNOW, Feb. 18 -- Pitching itself as a destination for "mindful travel" ahead of the summer holiday rush, Kerala tourism on Tuesday unveiled a new all-India campaign titled: 'Travel Now, Post Later,' urging travellers to experience a place before posting about it on social media.

The campaign, launched during a tourism outreach event in Lucknow, seeks to shift the focus from curated online performances to immersive, on-ground experiences. Officials said the idea is to encourage visitors to "be present in the moment" rather than viewing travel only through the lens of digital sharing.

The initiative will run across Kerala tourism's digital platforms and is backed by a dedicated microsite. It also forms part of a broader promotional pus...