India, Feb. 10 -- It was a groundbreaking moment when Kendrick Lamar hit the stage for the halftime show at Super Bowl 2025. Not only was it his second time performing at the event, but it also marked him as the first solo hip-hop artist to headline a Super Bowl halftime show. While the rapper's career boasts multiple Grammy wins, including sweeping all five categories he was nominated for, he will not get paid in line with his accolades. Like other major performers before him, Lamar will earn little to nothing for the high-profile gig, despite the massive spotlight it brings.

Sunday's Super Bowl matchup in New Orleans between the Kansas City Chiefs and the Philadelphia Eagles is sure to be a massive financial windfall for the teams, the...