India, Nov. 11 -- Filmmaker Karan Johar has shared effusive praise for Kartik Aaryan, dubbing him a marketing genius. In a recent interview, the Dharma Productions head praised Kartik for how 'strategically' he has built his brand in the Hindi film industry.

During a recent interaction with Curly Tales for their YouTube channel, Karan spoke about entrepreneurship. In one segment, the filmmaker was asked which celebs from Bollywood he would hire for a company for various job titles or requirements. When asked about his choice for 'marketing genius' in the industry, Karan promptly said: 'Kartik Aaryan'.

The filmmaker then explained his answer, "Great marketing mind! How he has built his own brand so smartly, superbly and strategically." I...