India, Nov. 19 -- The Royal Challengers Bengaluru have barely had time to enjoy their first IPL title, and already the franchise is being sold every hour on social media. Over the past few days, forwards and fan edits have almost anointed Homable Films - the makers of KGF and Kantara - as the next owners of RCB.

If we strip away the noise, though, and look deeper, the story is still stuck at the same point: a real sale process, and a rumour filling in the blanks.

The only fully confirmed development is United Spirits Limited's decision to launch a strategic review of its investment in Royal Challengers Sports Pvt Ltd, the Diageo-owned subsidiary that holds RCB's men's and women's teams. In its November 5 exchange filing, USL made clear ...