India, Sept. 9 -- JLR India, owned by Tata Motors Ltd., has decided to pass on full benefits of new GST rates on cars, effective immediately, as the Land Rover maker looks to make the most of incoming festive demand.

"The GST rationalisation on luxury vehicles is a welcome move for customers and the industry," Rajan Amba, managing director at JLR India, said in a statement on Tuesday. "This move will provide much-needed impetus, reinforcing our confidence in and commitment to India's luxury market."

With that, Range Rover SUVs are set to get cheaper by Rs.4.6 lakh to Rs.30.4 lakh, even as the Defender and Discovery SUVs will cost up to Rs.18.6 lakh and Rs.9.9 lakh less.

On 4 September, the government reduced GST rates on hundreds of it...