India, April 25 -- JioCinema cut prices for its premium content which includes Hollywood movies and TV shows. The subscription plans will start at Rs.29 a month, streaming arm of broadcaster Viacom18 said.

With this, the price has been cut by two-third as the earlier subscription priced these offerings at Rs.99 a month or Rs.999 a year. The plan was not ad-free.

Viacom18 Digital CEO Kiran Mani said, "With 4K streaming, best-in-class audio, offline viewing and no device restriction all at a customer-centric pricing is sure to democratise access to quality entertainment for all of India."

The new plan includes online and offline viewing in 4K quality for movies, TV series and kids programming on any device. This will be available in five...