India, May 18 -- How often have you spotted the smiling face of your favourite Hallyu star on a Korean-style sheet mask, urging you to try one and get that signature dewy glow?

Famous K-beauty influencer and entrepreneur Jeong Ji Woo-also BTS member J-Hope's sister-believes sheet masks are perfect for today's hectic lifestyle. Ji Woo, who recently launched her skincare brand Neaf Neaf, told HT Lifestyle that the 'one sheet mask a day' routine has long been popular in Korea. "After cleansing, using a sheet mask helps provide ample hydration and reduces skin stress from daily life," she says.

Founder and CEO of Kindlife, Radhika Ghai, explains, "A sheet mask daily can give your skin an intense boost of hydration, soothe inflammation, and ...