Jammu, July 30 -- The Indian Institute of Management (IIM), Jammu, on Tuesday launched an initiative titled 'Bandhan - A cultural immersion with local families of Jammu' at its Jagti campus in Nagrota, to bridge academic learning with grassroots cultural experiences.

The initiative, inaugurated at the Mandapam auditorium under the leadership of director BS Sahay, is the first-of-its-kind among IIMs. It aims to foster emotional connections, promote social sensitisation, and celebrate the vibrant Duggar heritage of the Jammu region.

"Bandhan is not just a programme but a movement towards creating socially aware, culturally rooted and emotionally intelligent future leaders. This unique programme offers students a transformative learning ex...