India, Dec. 18 -- James Cameron has heard most of the critiques that follow the Avatar franchise. Length is the one that never quite goes away. With Avatar: Fire and Ash, that conversation has surfaced again, this time from early test audiences.

The upcoming third film in the series, directed by James Cameron, is set to cross the three-hour mark. Early cuts ran even longer. And during test screenings, one issue came up more than once - the runtime.

Cameron said in an interview with The Hollywood Reporter that feedback cards from early screenings repeatedly pointed out the film's length as a negative point.

Cameron said he reviews every response personally and weighs what stays and what goes. Not all feedback results in changes, but som...