India, Oct. 24 -- It's one thing to walk into an elevator and hear Fatboy Slim. To walk into one and actually see them perform? Gosh, what a ride! Elevator Music, an American digital music platform, got the English musician and DJ to perform a one-hour set at the company's own private elevator in Chicago last year. We're guessing that everyone at the company made Right Here, Right Now jokes, so we won't. But we will tell you that music's biggest flex at the moment is getting bands and artists to play at unconventional venues.

In 2021, Switchfoot livestreamed themselves performing their hit, Float, while riding a hot-air balloon over San Diego. In India, Crab Culture, a music events and creative agency based in Gujarat, got a DJ to play a...