India, Oct. 17 -- The Jain International Trade Organisation (JITO), an initiative started by the Jain community, recently bought 186 high-end cars across India priced between Rs.60 lakh and Rs.1.34 crore. What stood out was how they managed to get a discount of Rs.21.22 crore on the total deal amount, which came up to Rs.149.54 crore later, showing the strength of community buying.

Though the purchase was made across the country, a large number of buyers were Gujaratis, especially from Ahmedabad. JITO has about 65,000 members in India and worked with dealers from 15 major brands such as Audi, BMW, Mercedes, Samsung, and others to get better rates for its members, The Times of India reported.

After the success of this effort, JITO has cr...