India, April 9 -- Earlier this week, reports suggested that Iss Ishq Ka Rabb Rakha, which started airing in September last year, would end soon. However, the makers denied pulling the plug on the TV show. Now, we have exclusively learnt that its indeed the end of the road for the project due to poor TRP ratings.

A source from the channel confirms the news, saying, "The show is going off air. Though the writers tried their best by adding twists to the love track of the lead pair, played by actors Fahmaan Khan and Sonakshi Batra, the ratings continue to decline. A new show is set to replace it."

Actor Shalini Kapoor, who has been a part of the show since its inception, confirms the news, saying, "It's sad, but it's true. We had a feeling ...