India, July 25 -- The quirky trend of 'digital snan' (holy dip), which first caught attention during the Maha Kumbh, has made a comeback, but this time with a twist. A recent Instagram video captured a man at the Sangam in Prayagraj, Uttar Pradesh, performing a symbolic 'digital snan' on behalf of a few students at Indian School of Business (ISB) in Hyderabad.

In the now-viral video, the man is seen dipping a sheet of paper which has the photographs of the students into the holy river, with hopes of securing them good placements.

The viral video was shared on Instagram by @bobcats_co26, with the caption, "We are placements ready. Are you?"

The digital snan trend went viral during the Maha Kumbh, when people who could not attend the hol...