New Delhi, June 30 -- In an interview with HT Lifestyle, Dr Saurabh Arora, Managing Director at Auriga Research, shared, "The increased demand also provided opportunities for many small and digital-first entrants that now aggressively market things online. Many of these entrants have not been tested, which is often mandated to demonstrate their efficacy. When it comes to sunscreen, SPF (sun protection factor) is probably the most prominent performance measurement that gets overstated."

Products can have SPF 50, 70 or even 100, but without following ISO testing standards, with human subjects, means that these are often wrong. Dr Saurabh Arora revealed, "This type of false advertising is more than just a form of marketing malpractice and p...