India, March 4 -- The idea that waking up at 4 am guarantees success has been widely promoted by many productivity gurus. However, Mamaearth co-founder Ghazal Alagh has challenged this belief, revealing that the routine nearly led to burnout for her. In a LinkedIn post, Alagh shared her experience, emphasising the importance of sleep and a sustainable approach to productivity.

(Also read: How to build a successful brand? Mamaearth's Ghazal Alagh says find an 'enemy')

Alagh candidly admitted that forcing herself into an early morning routine did more harm than good. She recalled how waking up at 4 am every day left her exhausted, irritable, and struggling with health issues.

"The 4 am wake-up routine almost burned me out, and I don't ad...