India, Nov. 3 -- Maddock Films' latest from its slate of horror comedies, Thamma, is doing fairly well at the box office. The film, starring Ayushmann Khurrana and Rashmika Mandanna, has surpassed the Rs.150-crore mark at the worldwide box office. But does it mean that it is already a hit? Or does it need to do more still? We analyse:

Thamma released solo on Diwali without any competition from any big Hindi or regional film. This allowed the film to take a strong Rs.24-crore start at the domestic office even as overseas collections stayed negligible due to the midweek release. Over the first week, Thamma crossed Rs.100 crore in India, but saw its collections dip as the second weekend arrived. As of Sunday, Thamma has earned Rs.120 crore ...