India, Feb. 14 -- Indian cricketer Yuzvendra Chahal has sparked fresh chatter on social media after a new promotional campaign referenced the viral "sugar daddy" remark that had surfaced during his divorce proceedings with ex-wife Dhanashree Verma. The campaign quickly grabbed attention online, and drew sharp criticism from several social media users, who called it "cringe" and "disgusting".

Last year, Chahal grabbed headlines when he showed up at his final divorce hearing wearing a T-shirt emblazoned with the slogan 'Be Your Own Sugar Daddy,' a phrase that quickly went viral across social media and became a major talking point online. Now, the cricketer seems to have revisited that very moment through a new video collaboration with micr...