India, Nov. 8 -- Luxury brands seem to have found a new obsession in reinventing everyday essentials and giving them a jaw-dropping price tag. After designer versions of paper bags, chappals, and lunchboxes, luxury safety pins are the new launch.

Italian luxury fashion house Prada has launched what it calls a "Crochet Safety Pin Brooch" - basically, an ordinary safety pin wrapped in a colourful crochet cord, topped with the signature Prada triangle logo charm. The price? A cool $775 (around Rs.68,758).

In India, a pack of 20 to 30 safety pins usually costs no more than Rs.20 to Rs.50. They're a staple in every woman's accessory pouch and are usually used to hold a dupatta, sari, or kurta in place. So when social media discovered Prada w...