India, Nov. 19 -- Cold mornings. Freezing commutes. And chilly evenings that make you wish you could live in a blanket. Now, enter Instagram's newest obsession with warming lotions. Influencers are swiping them on and calling it the ultimate winter hack. "Feels like a cosy hug in a bottle," one post said, while another promised it as the best hack for a winter wedding. The feeds are obsessed, and honestly, it's easy to see why.

These lotions are not just about moisturising anymore. Available as creams or balms, they promise an instant comforting sensation of heat. Apply it to your arms or legs, and suddenly freezing commutes or chilly outdoor events feel a lot more manageable.

The science behind warming lotions is clever. These creams c...