India, Nov. 1 -- Prashanth Vishwanath, the country director for Veganuary, has been vegan for 13 glorious years. And that number means a lot to him.

But when he first started, he genuinely didn't believe he'd last 30 days. Educating himself about the treatment of animals in the meat, dairy and poultry industries though, proved a successful start. "I realised, that their lives are worse than a quick death. They live a life full of misery and suffering, (something) there is absolutely no need for us to put them through." Add to this the alleged unhealthy quotient of the meat and dairy coming out of these industries due to adulteration and making the switch feels like a no-brainer on paper. And almost a decade and a half in, Prashanth says,...