India, March 12 -- Indian Supercross Racing League (ISRL) has announced actor Salman Khan as its brand ambassador ahead of the upcoming season. The inaugural season held last year saw over 30,000 spectators in attendance at the races and a viewership of 11.5 million in just three days of broadcast. ISRL is betting big on the superstar's popularity to drive more attention towards the sport.

Notably, this is Salman Khan's first motorsport endorsement. It aims to take the league into mainstream sports entertainment, and the star's connection across generations will help boost ISRL's reach.

Speaking about the collaboration, Salman Khan said: "I am very excited to be a part of something I am truly passionate about-motorcycles and motorsports...