India, March 22 -- People increasingly use X to complain about product issues or poor service, often tagging brands or companies directly. Their posts usually receive responses from the dedicated support teams. However, in the case of this woman who ranted on X about receiving a faulty pillow, the response came directly from the company's CEO and that also within just a few hours.

An X user wrote, "What I ordered VS what I received" and tagged Frido. She also shared two photos. One shows a product on the company's site, and the other captures what she received. While the product picture on the website shows a large, triangular wedge-shaped pillow, fully expanded and firm, the other photo shows a deflated, flat, and misshapen product.

"D...