India, Feb. 14 -- India has reduced its tariff on bourbon whiskey from 150% to 100%, a move that is expected to benefit imports of popular US brands like Suntory's Jim Beam. This change comes a day after US President Donald Trump criticised India's "unfair" tariffs on American goods, particularly in the alcohol sector.

In a notification dated February 13 but only drawing media attention on Friday, Centre announced that the basic customs duty on bourbon whiskey would now be set at 50%, with an additional 50% levy, totaling 100%. Previously, these imports faced a hefty 150% tax. However, this reduction only applies to bourbon, with no changes to tariffs on other liquor products, which continue to be taxed at 150%.

This tariff cut will pre...