India, June 30 -- In January 2025, Logitech made a quiet but powerful move in the AI space. Through its Logitech G brand, Streamlabs partnered with NVIDIA and Inworld AI to introduce an AI agent designed to be a streamer's 3D sidekick, producer, and tech support rolled into one.

For a company that dominates the peripherals market, Logitech's strategy in the ongoing AI boom raises a timely question:What kind of tools-or shovels-is Logitech offering in this new AI gold rush?

Moninder Jain, Vice-President & Head of Emerging Markets at Logitech, offers a refreshingly grounded answer. In an interview withHT, he said, "We do have AI in our products, but we don't talk about AI for the sake of it. We talk about it only when it's meaningfully in...