India, Sept. 5 -- The Board of Control for Cricket in India (BCCI) has reportedly raised the stakes for sponsors looking to associate with the Indian cricket team, setting new and higher base prices for jersey branding rights. The revised rates come as the board opens up bidding for a fresh three-year sponsorship cycle.

According to a report published in Cricbuzz, industry sources indicate that the BCCI has fixed the new reserve price at INR 3.5 crore per match for bilateral fixtures and INR 1.5 crore for multilateral games, including tournaments under the ICC and ACC. These rates reflect a modest increase from the outgoing sponsor Dream11's terms, which were INR 3.17 crore for bilateral games and INR 1.12 crore for multilateral ones.

T...