India, March 9 -- The controversy surrounding Ranveer Allahbadia's comment on Samay Raina's India's Got Latent, continues to have far-reaching repercussions, significantly impacting the influencer marketing landscape. As a result of the backlash, many influencers have witnessed a sharp decline in their rates, with some even experiencing deals falling through, according to a report. Also read: Vir Das mocks Indian award shows, takes a dig at India's Got Latent row: 'We think of some of the jokes we would do'

As per a report by Money Control, the India's Got Latent controversy fallout has created a ripple effect, affecting not only Ranveer's career but also the broader influencer community.

"The drop is significant, with rates falling by ...