India, March 11 -- India has been Rado's largest market for the past two years, with the Swiss watchmaker commanding a dominant share of the country's affordable luxury segment-ranging between 45% and 58%. Known for its deep expertise in ceramics, Rado has been at the forefront of material innovation for decades. In 1962, it introduced hard metal-an alloy of tungsten carbide-to create the DiaStar 1, the world's first scratch-proof watch. Since then, the Swatch Group-owned brand has pioneered advancements like high-tech ceramic, which is significantly harder than steel yet 25% lighter, and Ceramos, a fusion of ceramic and metal alloy. It has also led the way in developing a diverse palette of high-tech ceramic colors. Also read | From Aude...
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