Lucknow, July 22 -- In the social media-dominated era, the long-forgotten postcard is making a comeback for the Samajwadi Party which plans to establish a 'one-on-one' connect with women voters of the state ahead of the 2026 panchayat polls and the 2027 Uttar Pradesh assembly elections.

Under the aegis of the SP Mahila Sabha, the Samajwadi Party has launched an innovative campaign distributing postcards to women across Uttar Pradesh, enabling them to directly address their concerns to party chief Akhilesh Yadav.

The post cards are pre-printed with a photo to SP chief Akhilesh Yadav on one side and "A Message to National President Akhilesh Yadav Ji" written on it.

This initiative aims to strengthen ties with women voters, who constitute...