India, Dec. 15 -- IKEA, the Swedish home furnishings retailer, has announced its entry into Goa through online deliveries. Starting December 16, customers can shop from a range of over 6,400 products via the IKEA app, the IKEA.in website, or shop-by-phone assistance, the company said on December 15.

With over 30% of sales coming from online channels, Goa is an important step in deepening its digital footprint. There are already nearly 10,000 IKEA family members from Goa, and with this launch, IKEA expects a further boost in sales from this market, the company said in a statement.

This launch is driven by strong search interest and sustained demand from Goa, particularly from the state's food, hospitality and BnB segments. Customers will...