India, May 12 -- justify;">This Mother's Day, Annapurna Group released the campaign 'Where Purity Begins', a film that feels less like advertising and more like a moment of reflection. It is not only a celebration of the strength of Indian womanhood but pays quiet heartfelt tribute to something we all feel but rarely acknowledge: the deep, unspoken power of mothers.

At the heart of the film lies a simple yet profound insight-purity isn't something loud or glowing. It's something you feel. It's unspoken, yet deeply trusted. Just like a mother. And just like Annapurna, a brand that has stood for nourishment with integrity, generation after generation.

Through this video, Annapurna Group not only honours mothers but also reinforces its lon...