ICC: 53% viewership rise in digital for WC
New Delhi, Feb. 11 -- The International Cricket Council on Tuesday reported a 53 percent increase in video views across its digital platforms from the previous edition after the first six games of the 2026 T20 World Cup. In a statement, the world body said its digital platforms attracted 647 million video views.
Massive growth in viewership has come from countries like Nepal, UAE and USA with their national teams being part of the tournament.
"The ICC app has enjoyed an 83% spike in users since 2024, while there has also been 16% more people using the ICC website across the same period," said the ICC."The biggest growth has been seen from fans outside the Full Member countries. Nepal, who pushed England hard during their Group C clash on Su...
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