India, Nov. 20 -- In an age where mental health issues are rising alongside urban stress and digital fatigue, wellness seekers are finding comfort in an unexpected yet culturally familiar companion: the cow. Long revered in Indian tradition for its ties to religion and symbolism of nurture, abundance and maternal warmth, the cow is now stepping into a modern role through cow cuddling therapy. Popularised in the West as an offbeat wellness practice, the trend is quietly gaining momentum across India's farms and rural retreats.

Most sessions last an hour and can easily be planned as an activity during your travel plans. The therapy taps into a simple truth: human beings crave touch. Resting against the cow's warm body, feeling its slow bre...