India, Feb. 3 -- Health-conscious diners, particularly millennials and Gen Z, are increasingly becoming mindful of their fitness goals and are keen to go for lighter, healthier drinking alternatives.
Experts say that whether it's opting for sparkling water or soda over sugary mixers, or choosing natural sweeteners such as agave or fresh citrus juice instead of syrups, these choices reflect an evolving trend in the hospitality industry.
According to a report from international data analytics firm Global Data, published in Top Trends in Alcoholic Beverages 2023, health and wellness became the primary factors influencing consumers' choices when purchasing alcoholic beverages.
Additionally, many other reports also that suggest that Gen Z i...
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