India, Feb. 19 -- Mamaearth co-founder Ghazal Alagh recently shared an interesting perspective on what makes a brand truly successful. According to her, every strong brand has one defining trait: an "enemy." Taking to X (formerly Twitter), Alagh explained that this enemy isn't necessarily a competitor but could be a system, a mindset, or a deep-rooted problem.

"What do all successful brands have in common? They all have an enemy. That enemy is not always a competitor but a system, a mindset, or a problem," she wrote.

(Also read: 'When you shouldn't think about starting-up?' Mamaearth's Ghazal Alagh lists 3 crucial points)

Alagh cited several examples of iconic brands to illustrate her point. She mentioned that Netflix fought against ca...