India, July 8 -- The release of the first glimpse of Nitesh Tiwari's ambitious Ramayana adaptation was the talk of the town last week. The biggest Indian film ever made, Ramayana is being bankrolled by Namit Malhotra's Prime Focus Studios. The run-up to the big launch saw massive buzz for the film, and some positive buzz for the studio as well, leading to them seeing an upswing in their fortunes on the stock market.

Prime Focus is listed on the Bombay Stock Exchange (BSE), where it enjoyed a good week after its board approved the issue of 462.7 million equity shares on a preferential issue. This had seen the company's share price see a 30% jump from Rs.113.47 to Rs.149.69 between June 25 and July 1. But, the first glimpse of Ramayana led...