India, Feb. 5 -- Every 12 years, Prayagraj becomes the focal point of one of the world's largest cultural gatherings-the Maha Kumbh Mela. The confluence of sacred rivers-Ganga, Yamuna, and the mythical Saraswati-draws millions of pilgrims seeking spiritual salvation. However, Maha Kumbh 2025 presents a remarkable opportunity beyond its spiritual essence: it can serve as a monumental platform to drive behaviour change toward environmental sustainability, waste recycling, and a climate-first mindset among the masses, empowering millions to return to their homes with a newfound commitment to the planet.

With over 450 million people expected to converge in Prayagraj over 45 days, the scale of this event presents a unique challenge-how to ens...