India, Feb. 9 -- justify;">Luxury real estate launches in India are being reshaped. What were once formal unveilings or closed-door presentations are evolving into immersive brand experiences-designed to communicate ambition, scale, and global intent long before specifications or floor plans enter the conversation. Today, the launch itself has become a considered moment in shaping perception.

This shift is being driven by a new generation of buyers who expect more than traditional presentations. For them, the environment in which a project is introduced reflects the brand's design philosophy, lifestyle positioning, and international benchmarks. As a result, the choice of venue, narrative flow, and sensory experience has become central to...