India, Oct. 18 -- In a major move to protect consumers from misleading food labels, the Food Safety and Standards Authority of India (FSSAI) has directed all food business operators (FBOs) to immediately stop using the word 'ORS' (Oral Rehydration Solution) in their labelling and advertisements, calling such practices misleading to consumers.

The latest order, issued on October 14, clarifies that using the term 'ORS' in trademarked names or in naming any food product, even with a prefix or suffix, violates the Food Safety and Standards Act, 2006.

FSSAI's latest directive withdraws earlier orders from July 2022 and February 2024, which had permitted the use of the term 'ORS' on food labels if accompanied by a warning stating that "the pr...