India, May 26 -- India's Direct-to-Consumer (D2C) market is exploding and changing the face of retail in the country. D2C allows brands to sell directly to consumers, cutting out the middleman and enabling personal relationships and streamlined processes. This has taken off in India with increased internet penetration, the surge in smartphone usage, and consumers preferring convenience and direct brand engagement.

As per a KPMG report, the Indian D2C market was $ 12 billion in 2022 and is expected to touch $ 60 billion by 2027, growing at 40% CAGR. This data also reflects Statista's growth, which says India's total addressable D2C market will grow 15x from 2015 to 2025.

The rapid adoption of digital-first strategies and evolving consume...