India, June 2 -- More than 800 Direct-to-Consumer (D2C) brands now operate in India, collectively valued at over $80 billion. These brands are designing products specifically for Indian consumers-tailored to linguistic, climatic, cultural, and budgetary needs.

In categories like personal care, electronics, and home decor, MSMEs are introducing India-first innovations. Brands are incorporating Ayurvedic ingredients, adjusting apparel sizing by region, and using packaging optimised for Indian retail shelves. Consumer adoption is growing rapidly due to the direct alignment between product design and day-to-day relevance.

MSMEs are using e-commerce platforms not only for distribution, but also for strategic growth. Participation in governme...