India, Jan. 30 -- For decades, the global watch industry was defined by heritage. Swiss origin, brand lineage, and long-standing reputation carried more weight than almost anything else. A luxury watch was not just a functional object-it was a symbol of achievement, tradition, and identity.

But as we move deeper into 2026, something subtle yet significant is changing.

Today's buyers are still drawn to craftsmanship and design, but they are also asking more practical questions. How is a watch actually made? What materials are used? How does it perform day to day? And perhaps most importantly, does the experience justify the price and accessibility barriers that now surround many luxury brands?

These questions are reshaping how people th...