India, Feb. 24 -- London-based model Alexsandrah Gondora uses an Artificial Intelligence (AI) replica version of herself to be in "two places at the same time."

It is a solution that "saves time," a report by news agency AFP quoted the model as saying. She is also walking down in-person runways at London Fashion Week, which runs until Monday evening.

"She's doing the hard work so I don't have to," added Gondora. This is because fashion designers and retailers can now book her digital double for photo shoots. This doesn't require her to travel or physically be there.

The fashion industry already uses AI to create imagery for e-commerce websites and customised advertising campaigns at a lower cost, but critics fear that this will make mo...