India, Dec. 29 -- McKinsey reports that organisations using AI for data-driven storytelling see engagement levels rise by up to 40% compared to static reports.

There is also the opportunity for personalisation. Too often, nonprofit communication leans on a one-size-fits-all approach. AI-driven tools make it possible to segment audiences and deliver messages that speak directly to what matters most to them. AI allows NGOs to tailor messages to different audiences:

Personalisation matters. A Salesforce study showed that 84% of audiences are more likely to engage when communication is personalised. For NGOs, this could mean moving from generic newsletters to curated updates that feel like direct conversations.

Accessibility is another are...