India, July 15 -- Skincare is no longer meant to be tucked away. It now hangs from your tote, peeks out from your collar, or snaps onto your wrist, far from makeup pouches and vanity drawers.

With a drive towards customisation, brands are honing in on products that you can wear - literally. Wearable beauty is a growing category where makeup and skincare are designed for function as they travel with you and blend with your look for a visual statement.

What started out as a playful accessory trend is now a full-blown design shift. While travel pouches for lipsticks and lip balm charms existed, it was model-businesswoman Hailey Rhode Bieber's viral Rhode lip balm phone case that changed the game.

Then came Victoria Beckham Beauty's scent ...