India, Jan. 31 -- Ed-a-Mamma, founded by Alia Bhatt, is a clothing brand focused on sustainability and catering to mothers and children. It aims to combine eco-conscious choices with practical, stylish designs. While the brand positions itself as a lifestyle shift toward environmentally friendly fashion, it primarily stands out for offering comfortable, kid-friendly, and trendy options for everyday wear. Its approach emphasises aligning family life with sustainability in a straightforward, accessible way.

Ed-a-Mamma was founded by Alia Bhatt, a well-known Bollywood actress, cat parent and mother.

Ed-a-Mamma: A brand with a purpose

Ed-a-Mamma positions itself as a conscious clothing brand that blends sustainability with modern parenting...